In recent years, the global label market has continued to grow, thanks to the rapid increase in demand for labels in industries such as packaging, anti-counterfeiting, and logistics, as well as the accelerated upgrading of label products due to people's increased demand for personalized and functional labels.

Asia is the market with the largest demand for labels in the world

From the perspective of the overall structure of the global label market, with the vigorous development of emerging economies in Asia represented by China and India, the continuous acceleration of industrialization and the continuous improvement of consumption power, the demand for labels in Asia is also growing rapidly. Data show that in 2018, label sales in Asia accounted for 44% of global label sales, making it the market with the largest demand for labels in the world.

China's label market is growing rapidly

China's label industry started late, but thanks to the sustained and stable growth of my country's macro economy, the growth rate of China's label market has remained at a high level, making it one of the fastest growing label markets in the world. Statistics from the Label Printing Branch of the China Printing and Equipment Industry Association show that from 2013 to 2018, the total output value of my country's label printing industry increased from 30 billion yuan to 46.87 billion yuan, with a compound growth rate of 9.33%, and it remained 7% in 2019 - 8% growth. The China Business Industry Research Institute predicts that the total output value of my country's label printing industry will reach 57.08 billion yuan in 2021.

Self-adhesive labels occupy an important position among various types of labels

With the development of social economy and the continuous improvement of residents' consumption power, people's demand for personalized and exquisite labels continues to deepen. At the same time, the scenarios that require labeling are also constantly extending and expanding, and the label application environment is becoming increasingly diversified. Self-adhesive labels have gradually increased their market share due to their advantages such as diversified printing materials, strong versatility, good printing performance, and high labeling efficiency. According to market survey data from Alexander Watson Associates, in 2018, from the perspective of label demand, self-adhesive labels accounted for 40% of the total label market demand.

2021.11.4